000			02013nam a22003615i 4500
001			21194940
003			KWUST
005			20250321125422.0
008			190906s2019 cau 000 0 eng
010			_a 2019949829
020			_a9781526446046 _q(paperback)
020			_a9781526446039 _q(hardcover)
020			_z9781526471635 _q(epub)
020			_z9781526471628 _q(epub)
020			_z9781526471642 _q(pdf)
040			_aDLC _beng _erda _cDLC
042			_apcc
050			_aHF 5414 _b.F 75 2020
100	1		_aFrench, Jeff, _eauthor. _qFrench, Jeff
245	1	0	_aStrategic social marketing : _bfor behaviour and social change / _cJeff French, Ross Gordon.
250			_aSecond.
263			_a1911
264		1	_aThousand Oaks : _bSAGE, _c2019.
300			_apages cm _c23cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours"-- _cProvided by publisher.
700	1		_aGordon, Ross, _eauthor.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK _e2e _hHF 5414 _i.F 75 2020
999			_c2925 _d2925