000 00606nam a22001817a 4500
003 KWUST
005 20250225122112.0
008 250225b |||||||| |||| 00| 0 eng d
020 _a9781266090608
_cPurchase
040 _aDLC
_beng
_cDLC
050 _aHF 5823
_b.B387 2024
100 _eAuthor
_qBelch, George E
245 _aAdvertising and promotion
_bA integrated Marketing communications perspective
_cBelch, George E.
250 _a13e
260 _aNew York
_bMc Graw Hill
_c2024
300 _axxxi,759p
_bill (coloured, includes index.)
_c28 cm
942 _2lcc
_cBK
_hHF 5823
_i.B387 2024
999 _c2775
_d2775