000 | 00606nam a22001817a 4500 | ||
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003 | KWUST | ||
005 | 20250225122112.0 | ||
008 | 250225b |||||||| |||| 00| 0 eng d | ||
020 |
_a9781266090608 _cPurchase |
||
040 |
_aDLC _beng _cDLC |
||
050 |
_aHF 5823 _b.B387 2024 |
||
100 |
_eAuthor _qBelch, George E |
||
245 |
_aAdvertising and promotion _bA integrated Marketing communications perspective _cBelch, George E. |
||
250 | _a13e | ||
260 |
_aNew York _bMc Graw Hill _c2024 |
||
300 |
_axxxi,759p _bill (coloured, includes index.) _c28 cm |
||
942 |
_2lcc _cBK _hHF 5823 _i.B387 2024 |
||
999 |
_c2775 _d2775 |