| 000 | 00590nam a22001697a 4500 | ||
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| 003 | KWUST | ||
| 005 | 20240209091211.0 | ||
| 008 | 240209b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780749465155 _cpurchase |
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| 040 |
_c#eng _d#dlc |
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| 050 |
_aHD 69.B7 _b.K 37 2012 |
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| 100 |
_eauthor _qKapferer, Jean-Noel |
||
| 245 |
_aThe new strategic brand management _bAdvanced insights and strategic thinking _cKapferer, Jean-Noel |
||
| 260 |
_aLondon _bKogan Page _c2012 |
||
| 300 |
_axviii,492p. _bincludes bibliography and index _c25cm |
||
| 942 |
_2lcc _cBK _hHD 69.B7 _i.K37 2012 |
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| 999 |
_c2604 _d2604 |
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