000 00474nam a22001817a 4500
999 _c2404
_d2404
003 KWUST
005 20230707124333.0
008 230707b ||||| |||| 00| 0 eng d
020 _a9781352011463
040 _cKWUST
050 _a HF5415.13 .P171 2021
100 _aPalmatier, Robert W.
245 _aMarketing strategy :
_bbased on first principles and data analytics
250 _a2nd ed.
260 _aUK
_bMacMillan
_c2021.
300 _axl,373 p.
942 _2lcc
_cBK