000			03811cam a2200409 i 4500
999			_c2380 _d2380
001			22496693
003			KWUST
005			20230707094353.0
008			220406s2009 enka b 000 0 eng
010			_a 2017300679
020			_a9781526848598
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_a HF1009.5 .G411 2022
082	0	0	_a658.8/48 _223/eng/20220907
100			_aGhauri, Pervez N.
245	0	0	_aIinternational marketing / _cPervez N. Ghauri, Philip Cateora
250			_a5th edition.
264		1	_aLondon _bMcGraw Hill _c2022.
300			_axxvi, 626 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aAdvances in international marketing, _x1474-7979 ; _vvolume 20
504			_aIncludes bibliographical references.
505	0		_aPt. 1: Internatioanlization. Introduction / Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms / Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia / Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study / Konstantinos Poulis and Mo Yamim -- Pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations / Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship / Diana Filipescu, Alex Rialp and Josep Rialp -- The role of innovative and entrepreneurial behavior in internationalization processes / Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations / Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Pt. III: Collaborative relationships. Do firms create value through international strategic alliances? / Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures / Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value / Z. Seyda Deligonul -- Pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage / Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary / R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing / Z. Seyda Deligonul.
650		0	_aExport marketing _xResearch.
650		0	_aMarketing.
650		0	_aInternational business enterprises.
700	1		_aSinkovics, Rudolf R., _d1966- _eeditor.
700	1		_aGhauri, Pervez N., _d1948- _eeditor.
830		0	_aAdvances in international marketing ; _vvolume 20.
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017631165&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
906			_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK