| 000 | 01047cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c2370 _d2370 |
||
| 001 | 20702120 | ||
| 003 | KWUST | ||
| 005 | 20230707082501.0 | ||
| 008 | 181011s2020 mau b 001 0 eng | ||
| 010 | _a 2018961055 | ||
| 020 |
_a9780357033791 _q(Soft-cover) |
||
| 020 |
_a9781337910651 _q(Loose-Leaf) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.P658 2020 |
| 100 | 1 |
_aPride, William M., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a2020 edition. | ||
| 264 | 1 |
_aBoston, MA : _bCengage, _c[2020] |
|
| 300 |
_axxvii, 692 pages ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index (pages 627-676). | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFerrell, O. C., _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||