| 000 | 01419cam a2200349 i 4500 | ||
|---|---|---|---|
| 999 |
_c2369 _d2369 |
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| 001 | 17595494 | ||
| 003 | KWUST | ||
| 005 | 20230707082139.0 | ||
| 008 | 130118s2014 nyua b 001 0 eng | ||
| 010 | _a 2012049765 | ||
| 020 | _a9781259060762 (alk. paper) | ||
| 020 | _a0078028981 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.13.M36 2014 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. |
| 250 | _a19th edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c[2014] |
|
| 300 |
_axl, 725 pages : _bcolor illustrations ; _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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