000 01397cam a2200361 i 4500
999 _c2357
_d2357
001 17777180
003 KWUST
005 20230706164112.0
008 130614s2015 maua b 001 0 eng
010 _a 2013023108
020 _a9780273787136
020 _a0132544369
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.32.S35 2015
082 0 0 _a658.8/342
_223
100 1 _aSchiffman, Leon G.,
_eauthor.
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
250 _aEleventh edition.
264 1 _aBoston :
_bPearson,
_c[2015]
300 _axxvii, 464 pages :
_billustrations ;
_c29 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aRevised edition.
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
700 1 _aWisenblit, Joseph,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK