000			01912cam a22003978i 4500
001			22235131
003			KWUST
005			20250304150002.0
008			210915s2023 nyu 001 0 eng
010			_a 2021038306
020			_a9781260598230 _q(hardcover)
020			_a9781264155385 _q(spiral bound)
020			_z9781264155378 _q(ebook other)
020			_z9781264155415 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.13.M36 2023
082	0	0	_a658.8 _223
100	1		_aMarshall, Greg W., _eauthor.
245	1	0	_aMarketing management / _cGreg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.
250			_aFourth edition.
263			_a2201
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c[2023]
300			_axxiv,407 p.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"-- _cProvided by publisher.
650		0	_aMarketing _xManagement.
700	1		_aJohnston, Mark W., _eauthor.
776	0	8	_iOnline version: _aMarshall, Greg W. _tMarketing management. _bFourth edition _dNew York, NY : McGraw-Hill Education, [2023] _z9781264155378 _w(DLC) 2021038307
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _e4TH _hHF _i5415.13 .M3699 2023
999			_c2331 _d2331