000			02638cam a22003738i 4500
999			_c2309 _d2309
001			21534200
003			KWUST
005			20230706114805.0
008			200518s2021 nyu b 001 0 eng
010			_a 2020022683
020			_a9780367278908 _q(hardback)
020			_a9780367278915 _q(paperback)
020			_z9780429298578 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHD59.T474 2021
245	0	4	_aThe public relations handbook / _cedited by Alison Theaker.
250			_aSixth Edition.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2021.
300			_a423p. _bill.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aMedia practice
500			_aSome previous editions were authored by Alison Theaker.
500			_aRevised edition of The public relations handbook, 2016.
504			_aIncludes bibliographical references and index.
520			_a"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies"-- _cProvided by publisher.
650		0	_aCorporations _xPublic relations.
700	1		_aTheaker, Alison, _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK