000 02741cam a2200361 i 4500
999 _c2279
_d2279
001 21333612
003 KWUST
005 20230708090819.0
008 191212s2020 flua b 001 0 eng
010 _a 2019057617
020 _a9781771888882
_q(hardcover)
020 _z9781003019923
_q(ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aTX911.3.F5 2021
082 0 0 _a910.68/1
_223
245 0 0 _aHospitality revenue management :
_bconcepts and practices /
_cedited by Pete Szende.
264 1 _aPalm Bay, FL :
_bApple Academic Press,
_c[2020]
300 _axxi, 492 pages :
_billustrations ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more. This comprehensive and contemporary textbook effectively meets the curricular requirements of undergraduate and graduate courses. The book can also be used as a reference for practitioners and as a text for executive education programs. Each chapter includes features to keep students interested and engaged. These include case studies, internet activities, team projects, spreadsheet assignments, brief histories, and more"--
_cProvided by publisher.
650 0 _aHospitality industry
_xFinance.
650 0 _aHospitality industry
_xManagement.
650 0 _aRevenue management.
700 1 _aSzende, Peter,
_eeditor.
776 0 8 _iOnline version:
_tHospitality revenue management
_dPalm Bay, Florida : Apple Academic Press, [2020]
_z9781003019923
_w(DLC) 2019057618
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK