| 000 | 01144cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c2215 _d2215 |
||
| 001 | 18253138 | ||
| 003 | KWUST | ||
| 005 | 20230705101305.0 | ||
| 008 | 140804s2016 njua b 001 0 eng | ||
| 010 | _a 2014028847 | ||
| 020 | _a9781292222691 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.123.C58 2018 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a8th edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2018] |
|
| 300 |
_a508 pages : _bcolor illustrations ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||