000 00610nam a22001817a 4500
999 _c2190
_d2190
003 KWUST
005 20230704160643.0
008 230704b ||||| |||| 00| 0 eng d
020 _a9781138293168
040 _cKWUST
050 _aHF5415 .B375 2019
100 _aBatat, Wided
245 _aExperiential marketing :
_bconsumer behaviour, customer experience and the 7Es /
260 _aLondon ; New York
_bRoutledge, Taylor & Francis Group
_c2019.
300 _axxiv, 277 pages :
_b illustrations (black and white)
_c; 24 cm
504 _a Includes bibliographical references and index.
942 _2lcc
_cBK