000 01791cam a2200301 a 4500
999 _c2109
_d2109
001 15573286
003 KWUST
005 20220627103126.0
008 090102s2009 nyua b 001 0 eng
010 _a 2008054877
020 _a9780273716860
_cDonated
040 _aLC
_cDLC
_b#eng
050 0 0 _aHD30.4
_b.S28 2009
100 1 _aSaunders, Mark
_d2009
_eAuthor
_qSaunders, Mark
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _a5th ed.
260 _aNew York :
_bPrentice Hall,
_c2009.
300 _axxi, 614 p. :
_bill(coloured) includes index
_c27 cm.
504 _aIncludes bibliographical references (p. 561-572) and index.
505 0 _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
700 1 _aLewis, Philip
_d2009
_eAuthor
_qLewis, Philip
700 1 _aThornhill, Adrian.
_d2009
_eAuthor
_qThornhill, Adrian
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_e5th ed
_hHD30.4
_i.S28 2009