000 | 01888cam a22003738i 4500 | ||
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999 |
_c1916 _d1916 |
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001 | 18624366 | ||
003 | KWUST | ||
005 | 20210428123348.0 | ||
008 | 150521s2015 nyu 000 0 eng | ||
010 | _a 2015019451 | ||
020 | _a9781292016627 | ||
040 |
_aLC _beng _cKWUST _erda _dKWUST |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD30.4 _b.S28 2016 |
082 | 0 | 0 |
_a650.072 _223 |
100 | 1 | _aSaunders, M. N. K. | |
245 | 1 | 0 |
_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill. |
250 | _aSeventh edition. | ||
263 | _a1507 | ||
264 | 1 |
_aNew York : _bPearson Education, _c2015. |
|
300 | _apages cm | ||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
500 | _aRevised edition of Research methods for business students, 2012. | ||
505 | 0 | _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. | |
650 | 0 |
_aBusiness _xResearch. |
|
650 | 0 |
_aBusiness _xResearch _xData processing. |
|
700 | 1 |
_aLewis, Philip, _d1945- |
|
700 | 1 | _aThornhill, Adrian. | |
906 |
_a7 _brix _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |