| 000 | 01591cam a2200385 i 4500 | ||
|---|---|---|---|
| 999 |
_c1890 _d1890 |
||
| 001 | 20765086 | ||
| 003 | KWUST | ||
| 005 | 20210318124647.0 | ||
| 008 | 181203s2019 enk 000 0 eng | ||
| 010 | _a 2018056444 | ||
| 020 |
_a9780749484835 _q(paperback) |
||
| 020 |
_a9780749498832 _q(hardcover) |
||
| 020 |
_z9780749486167 _q(eBook) |
||
| 040 |
_aDLC _beng _erda _cDLC _dKWUST |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W48 2019 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aWestwood, John, _d1947- _eauthor. |
|
| 245 | 1 | 0 |
_aHow to write a marketing plan : _bdefine your strategy, plan effectively and reach your marketing goals / _cJohn Westwood. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aLondon ; _aNew York : _bKogan Page Limited, _c2019. |
|
| 300 |
_aix,177 pages : _billustrations ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aCreating success series | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Careers / General. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 650 | 7 |
_aSELF-HELP / Personal Growth / General. _2bisacsh |
|
| 776 | 0 | 8 |
_iOnline version: _aWestwood, John, 1947- author. _tHow to write a marketing plan _bSixth edition. _dLondon ; New York : Kogan Page Limited, 2019 _z9780749486167 _w(DLC) 2018059317 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||