| 000 | 00710nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c1734 _d1734 |
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| 003 | KWUST | ||
| 005 | 20190925101719.0 | ||
| 008 | 180718b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788121916974 | ||
| 040 | _cKWUST | ||
| 050 |
_aHF5415 _b.P545 1987 |
||
| 100 |
_aPillai R. S. N. _eAuthor |
||
| 245 |
_aModern Marketing Principles and Practices _cR. S. N. Pillai & Bagavathi |
||
| 250 |
_a4th edition _bRevised & Enlarged |
||
| 260 |
_aNew Delhi : _bS. Chand & Company Pvt. Ltd., _c1987. |
||
| 300 |
_axii, 592 p. : _bill. ; _c24 cm. |
||
| 650 |
_aPractice of marketing _xMarketing management |
||
| 650 |
_aPrinciples of marketing _xMarketing management |
||
| 700 |
_aBagavathi _eAuthor |
||
| 942 |
_2lcc _cBK |
||