000 01462cam a2200337 a 4500
999 _c1359
_d1359
001 15734818
003 OSt
005 20190925101631.0
008 090512s2009 enka b 001 0 eng
010 _a 2009019016
020 _a9780749454647
020 _a0749454644
035 _a(OCoLC)ocn320800657
040 _aDLC
_cDLC
_dBTCTA
_dYDXCP
_dBWKUK
_dDLC
050 0 0 _aHF5415.2
_b.K36 2009
082 0 0 _a658.8/3
_222
100 1 _aKeegan, Sheila.
245 1 0 _aQualitative research :
_bgood decision making through understanding people, cultures and markets /
_cSheila Keegan.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_c2009.
300 _axii, 260 p. :
_bill. ;
_c24 cm.
440 0 _aMarket research in practice series
504 _aIncludes bibliographical references (p. [252]-256) and index.
650 0 _aMarketing research.
650 0 _aQualitative research.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019016-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019016-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019016-t.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK