000 | 01462cam a2200337 a 4500 | ||
---|---|---|---|
999 |
_c1359 _d1359 |
||
001 | 15734818 | ||
003 | OSt | ||
005 | 20190925101631.0 | ||
008 | 090512s2009 enka b 001 0 eng | ||
010 | _a 2009019016 | ||
020 | _a9780749454647 | ||
020 | _a0749454644 | ||
035 | _a(OCoLC)ocn320800657 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dBWKUK _dDLC |
||
050 | 0 | 0 |
_aHF5415.2 _b.K36 2009 |
082 | 0 | 0 |
_a658.8/3 _222 |
100 | 1 | _aKeegan, Sheila. | |
245 | 1 | 0 |
_aQualitative research : _bgood decision making through understanding people, cultures and markets / _cSheila Keegan. |
260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2009. |
||
300 |
_axii, 260 p. : _bill. ; _c24 cm. |
||
440 | 0 | _aMarket research in practice series | |
504 | _aIncludes bibliographical references (p. [252]-256) and index. | ||
650 | 0 | _aMarketing research. | |
650 | 0 | _aQualitative research. | |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019016-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019016-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019016-t.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |