000			01611cam a22003134a 4500
001			14064137
003			OSt
005			20190925101618.0
008			050804s2006 ne b 001 0 eng
010			_a 2005022585
020			_a075067945X (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHT325 _b.K65 2006
082	0	0	_a659.2/930776 _222
100	1		_aKolb, Bonita M.
245	1	0	_aTourism Marketing for cities and towns : _busing branding and events to attract tourism / _cBonita M. Kolb.
260			_aAmsterdam ; _aBoston : _bElsevier/Butterworth-Heinemann, _cc2006.
300			_axvi, 310 p. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aTourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
650		0	_aCity promotion.
650		0	_aTourism _xMarketing.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c1235 _d1235