| 000 | 01091cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 17568226 | ||
| 003 | OSt | ||
| 005 | 20231012124052.0 | ||
| 008 | 121219s2014 maua b 001 0 eng | ||
| 010 | _a 2012037955 | ||
| 020 | _a9780132784023 (hbk.) | ||
| 020 | _a0132784025 (hbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2014 |
| 082 | 0 | 0 |
_a338.4/791068 _223 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _aSixth edition. | ||
| 260 |
_aLondon _bPearson _cc2014 |
||
| 300 |
_axxi, 682 pages : _bcolor illustrations ; _c29 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1226 _d1226 |
||