| 000 | 00791cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 2421433 | ||
| 003 | OSt | ||
| 005 | 20190925101612.0 | ||
| 008 | 870409s1988 nyua b 001 0 eng | ||
| 010 | _a 87011281 | ||
| 020 | _a0023231505 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.C635 1988 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aCohen, William A., _d1937- |
|
| 245 | 1 | 4 |
_aThe practice of marketing management : _banalysis, planning, and implementation / _cWilliam A. Cohen. |
| 260 |
_aNew York : _bMacmillan ; _aLondon : _bCollier Macmillan, _cc1988. |
||
| 300 |
_axix, 695 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1165 _d1165 |
||