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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007
Availability: Items available for loan: KWUST-Main Library (1)Call number: HF5821.C58 2007.

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2.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 8th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2018]
Availability: Items available for loan: KWUST-Main Library (1)Call number: HF5415.123.C58 2018.

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