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Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2023]Edition: Fourth editionDescription: xxiv,407 pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260598230
  • 9781264155385
Subject(s): Additional physical formats: Online version:: Marketing management.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13.M36 2023
Summary: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2023 (Browse shelf(Opens below)) C.3 Available 2025-0218
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2023 (Browse shelf(Opens below)) C.5 Available 2025-0219
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2023 (Browse shelf(Opens below)) C.4 Available 2025-0220
Books Books KWUST-Main Library HF5415.13.M36 2023 (Browse shelf(Opens below)) Available
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2023 (Browse shelf(Opens below)) C,1 Available 2023-0503
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2023 (Browse shelf(Opens below)) C,2 Available 2023-0504

Includes index.

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"-- Provided by publisher.

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