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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: London Pearson c2014Edition: Sixth editionDescription: xxi, 682 pages : color illustrations ; 29 cmISBN:
  • 9780132784023 (hbk.)
  • 0132784025 (hbk.)
Subject(s): DDC classification:
  • 338.4/791068 23
LOC classification:
  • TX911.3.M3 K68 2014
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books KWUST-Main Library General Stacks Non-fiction TX911.3.M3.K68 2014 (Browse shelf(Opens below)) C 1 Checked out 02/06/2020 2017-0039
Books Books KWUST-Main Library General Stacks Non-fiction TX911.3.M3.K68 2014 (Browse shelf(Opens below)) C 2 Available 2017-0040

Includes bibliographical references and index.

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