Busch. PauL S <br/><br/>
Marketing Strategic Foundations 
Busch, Paul S.and Houston, Michael 
 - Madison   Homewood  1985 
 - xxii, 881p 
<br/><br/>index includes  
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>LCCN: </label>84-82022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing