Kotler, Philip  <br/><br/>
Marketing Management 
Philip Kolter 
 - 13th ed 
 - London   Pearson   2009 
 - 816p 
<br/><br/>index includes  
<br/><br/><label>ISBN: </label>9780131357976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. Management