Berkowitz, Eric N  <br/><br/>
Marketing  
Eric N. Berkowitz  
 - 3rd ed  
 - Boston   Irwin   1992 
 - xxiv, 791p 
<br/><br/>index includes  
<br/><br/><label>ISBN: </label>025609182x 
<br/><br/><label>LCCN: </label>91-27435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing