Rosen, Michael J.

Donor-centered planned gift marketing / Michael J. Rosen. - Hoboken, N.J. : John Wiley, c2011. - xxx, 347 p. : ill. ; 26 cm. - The AFP fund development series .

Includes index.

9780470581582 (pbk.)

2010018597


Deferred giving--United States.
Deferred giving.
Fund raising.

HV 41.9 / .R67 2011

658.15/224