Donor-centered planned gift marketing /
Michael J. Rosen.
- Hoboken, N.J. : John Wiley, c2011.
- xxx, 347 p. : ill. ; 26 cm.
- The AFP fund development series .
Includes index.
9780470581582 (pbk.)
2010018597
Deferred giving--United States. Deferred giving. Fund raising.