Palmatier, Robert W. <br/><br/>
Marketing strategy :  based on first principles and data analytics 

 - 2nd ed. 
 - UK  MacMillan  2021. 
 - xl,373 p. 
<br/><br/><label>ISBN: </label>9781352011463 
<br/><br/><label>LC Class. No.: </label>HF5415.13 .P171 2021