TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780357033791
AV  - HF5415.P658 2020 
PY  - 2020///]
CY  - Boston, MA
PB  - Cengage
KW  - Marketing
N1  - Includes bibliographical references and index (pages 627-676)
ER  -