Pride, William M., <br/><br/>
Marketing / 
William M. Pride, O.C. Ferrell. 
 - 2020 edition. 
 - xxvii, 692 pages ;  28 cm 
<br/><br/>Includes bibliographical references and index (pages 627-676). 
<br/><br/><label>ISBN: </label>9780357033791 9781337910651 
<br/><br/><label>LCCN: </label>2018961055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.P658 2020