TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9781259060762 (alk. paper)
AV  - HF5415.13.M36 2014 
U1  - 658.8 23
PY  - 2014///]
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -