TY  - BOOK
AU  - F G Buck Rodgers 
AU  - Robert L. Shook
TI  - The IBM Way : Insight into the world's most successful Marketing Organazation 
SN  - 0060155221
PY  - 1986///
CY  - Mexico City
PB  - Harper Pub 
KW  - International Business Machines Corporation, Computers-Marketing-Case studies, Electronic Office Machines Marketing-Case Studies
N1  - index includes
ER  -