F G Buck Rodgers  <br/><br/>
The IBM Way   Insight into the world's most successful Marketing Organazation  

 - Mexico City  Harper Pub   1986 
 - Includes Index  
<br/><br/>index includes 
<br/><br/><label>ISBN: </label>0060155221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Business Machines Corporation, Computers-Marketing-Case studies, Electronic Office Machines Marketing-Case Studies