TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9781292222691
AV  - HF5415.123.C58 2018 
U1  - 659.1 23
PY  - 2018///]
CY  - Boston
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical index
ER  -