Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 8th edition. 
 - 508 pages :  color illustrations ;  27 cm 
<br/><br/>Includes bibliographical index. 
<br/><br/><label>ISBN: </label>9781292222691 
<br/><br/><label>LCCN: </label>2014028847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123.C58 2018 
<br/><br/><label>Dewey Class. No.: </label>659.1