TY  - BOOK
AU  - Batat, Wided
TI  - Experiential marketing : : consumer behaviour, customer experience and the 7Es  
SN  - 9781138293168
AV  - HF5415 .B375 2019 
PY  - 2019///
CY  - London ; New York 
PB  - Routledge, Taylor & Francis Group 
N1  - 
Includes bibliographical references and index
ER  -