Jefkins, Frank <br/><br/>
Advertising  / 

 - 4th ed. 
 - England  Prentice-Hall   2000. 
 - 394 p. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>9780273634355 
<br/><br/><label>LC Class. No.: </label>HF 5811 .J4 2000