TY  - BOOK
AU  - Valarie A. Zeithaml
TI  - Services marketing : : integrating customer focus across the firm    
SN  - 9781266287152
AV  - HD9980.5 .Z45 2023 
PY  - 2023///
CY  - New Yok
PB  - McGraw Hill
N1  - Includes index
ER  -