Valarie A. Zeithaml <br/><br/>
Services marketing :   integrating customer focus across the firm    / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende 
 - 8th ed. 
 - New Yok  McGraw Hill  2023. 
 - xxvi,531 p 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781266287152 
<br/><br/><label>LC Class. No.: </label>HD9980.5 .Z45 2023