TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller  Mairead Brady
AU  -  Malcolm Goodman  Torben Hansen
TI  - Marketing management
SN  - 9780273718567
AV  - HF5415.13 .K68 2009
PY  - 2009///
CY  - Harlow, England, New York
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -