Saunders, Mark  2009 <br/><br/>
Research methods for business students / 
Mark Saunders, Philip Lewis, Adrian Thornhill. 
 - 5th ed. 
 - New York :  Prentice Hall,  2009. 
 - xxi, 614 p. :  ill(coloured) includes index  27 cm. 
<br/><br/>Includes bibliographical references (p. 561-572) and index. 
<br/><br/>The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. 
<br/><br/><label>ISBN: </label>9780273716860   Donated 
<br/><br/><label>LCCN: </label>2008054877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research.<br/>Business--Research--Data processing.
<br/><br/><label>LC Class. No.: </label>HD30.4  / .S28 2009