TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals 
T2  - Creating success series
SN  - 9780749484835
AV  - HF5415.13 .W48 2019
U1  - 658.8/02 23
PY  - 2019///
CY  - London, New York
PB  - Kogan Page Limited
KW  - Marketing
KW  - Management
KW  - BUSINESS & ECONOMICS / Careers / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - SELF-HELP / Personal Growth / General
ER  -