TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business Market Management: Understanding, creating and delivering values
SN  - 9788131708064
AV  - HF5415.12  .A53 2004
PY  - 2004///
CY  - India
PB  - Dorlin Kindersley
N1  - Includes bibliographical reference and index
ER  -