Anderson, James C. <br/><br/>
Business Market Management  Understanding, creating and delivering values 
Publisher 
 - 2nd ed. 
 - India :  Dorlin Kindersley,  2004. 
 - 480 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9788131708064 
<br/><br/><label>LC Class. No.: </label>HF5415.12   / .A53 2004