TY  - BOOK
AU  - Venugopal, Pingali
TI  - Marketing Channel Management: A customer-centric approach
SN  - 9780761995500
AV  - HF5415.129  .V46 2001
PY  - 2001///
CY  - India
PB  - Response book, 
KW  - Marketing
KW  - Marketing communication
N1  - Includes bibliographical references and index
ER  -