TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic Marketing Management
SN  - 9788126516049
AV  - HF5415.13  .A23 2005
PY  - 2005///
CY  - India
PB  - John Wiley & Sons, inc.
KW  - Marketing management
N1  - includes index
ER  -