Aaker, David A. <br/><br/>
Strategic Marketing Management 
Publisher 
 - 7th ed. 
 - India :  John Wiley & Sons, inc.,  2005. 
 - xii, 356 p. :  ill. ;  22.5 cm. 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9788126516049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .A23 2005