TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin L.
TI  - Marketing Management 
SN  - 9780273779834
AV  - HF5415.13  .K64 2013
PY  - 2013///
CY  - Boston
PB  - Pearson education Ltd.
KW  - Marketing
N1  - Include Bibliographical references and index
ER  -