Kotler, Philip <br/><br/>
Marketing Management  
Pearson Education Ltd. 
 - 14th d. 
 - Boston :  Pearson education Ltd.,  2013 
 -  ill. ;  27.5 cm. 
<br/><br/>Include Bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273779834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .K64 2013